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Free Racing Marketing Resources for Drivers & Teams

Take Control of Your Motorsport Brand & Sponsorships

Market Yourself Like a Pro & Stand Out on the Track

Success in motorsports isn’t just about speed—it’s about how well you promote yourself. Our free resources help racing drivers and teams build their brand, attract sponsors, and engage fans. Download these checklists to take your marketing to the next level.

Are you a racing driver or team looking to stand out in a competitive motorsport world? Our free resources help you build a strong online presence, secure sponsorships, and engage fans.

Download these checklists and start marketing your racing career like a pro.

  • image of a driver doing a promotional photoshoot

    Pre-Season Marketing Prep Checklist

    Set the foundation for a successful season.

    - Build a strong driver/team brand

    -Optimize your website & social media

    presence

    - Plan sponsorship outreach & partnerships

    - Prepare content for the season ahead

    Download
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    Race Day Content Plan Checklist

    Maximize exposure on and off the track.

    - Key moments to capture for social media

    - Sponsor visibility & branding strategy

    - Fan engagement tactics for race day

    - Post-race follow-up & content ideas

    Download

Ontario Racing Series

  • image of Honda Indy action

    Honda Indy Toronto

    Canada’s Premier Street Circuit Event

    The Honda Indy Toronto is the pinnacle of Canadian motorsports, bringing NTT INDYCAR Series action to the streets of downtown Toronto. As one of the most thrilling street circuits in North America, this event attracts top-tier open-wheel drivers, passionate fans, and major sponsors looking for high-speed exposure.

    More Info
  • image of FEL motorsport in action

    FEL Motorsports

    Professional Canadian Sports Car Racing

    FEL Motorsports is Canada’s premier sports car racing platform, delivering high-performance competition across multiple professional racing series. Known for its intense GT battles and manufacturer-backed teams, FEL Motorsports is at the forefront of Canadian road racing.

    More Info
  • image of CASC Ontario region motorsport in action

    CASC Ontario Region

    The Foundation of Ontario’s Motorsport Community

    The Canadian Automobile Sport Clubs (CASC) Ontario Region is the governing body for amateur and semi-professional motorsport in Ontario. From road racing and karting to time attack and autoslalom, CASC fosters grassroots motorsport development while providing a pathway to higher levels of racing.

    More Info
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    Ontario Time Attack (OTA)

    Precision, Speed & Skill. Grassroots Racing at Its Best

    For drivers who crave precision driving and competitive time-based racing, Ontario Time Attack (OTA) is the ultimate proving ground. Hosted by the Canadian Automobile Sport Clubs (CASC) Ontario Region, OTA challenges drivers to set their fastest lap times on some of Ontario’s most renowned tracks.

    More Info

Local Race Circuits

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Streets of Toronto – Honda Indy

  • Location: Downtown Toronto, Ontario
    Track Type: Temporary Street Circuit
    Lap Length: 2.874 km (1.786 miles)
    Turns: 11

  • The Honda Indy Toronto is a staple of North American street racing, bringing IndyCar action to the heart of downtown Toronto. First held in 1986, it is Canada’s longest-running street race and a highlight of the NTT IndyCar Series calendar. The circuit winds through Exhibition Place, with tight turns and high-speed straights that challenge even the best drivers.

  • 🏎 NTT IndyCar Series – Canada’s premier open-wheel race.
    🏎 Indy NXT (Indy Lights) – Developing future IndyCar stars.
    🏎 Sports Car & Touring Car Support Races – Featuring FEL Motorsports.
    🏎 Porsche Carrera Cup & One-Make Series – Premium sports car racing.

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Shannonville Motorsport Park

  • Location: Shannonville, Ontario
    Track Type: Permanent Road Course
    Lap Length: Multiple Configurations (1.8 km to 4.03 km)
    Turns: Up to 14

  • Shannonville Motorsport Park, established in 1974, is one of the most versatile and accessible race tracks in Ontario. Known for its multiple configurations, it’s a favorite for testing, grassroots racing, and motorcycle events.

  • 🏎 CASC Ontario Region Road Racing & Time Attack
    🏎 Ontario Time Attack (OTA)
    🏎 Canadian Superbike Championship (CSBK)
    🏎 Regional Karting & Drifting Events

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Circuit Mont-Tremblant

  • Location: Mont-Tremblant, Quebec
    Track Type: Permanent Road Course
    Lap Length: 4.26 km (2.65 miles)
    Turns: 15

  • Nestled in the stunning Laurentian Mountains, Circuit Mont-Tremblant is a hidden gem of Canadian motorsports. Built in 1964, it has hosted Formula 1, Can-Am, Trans-Am, and Formula Atlantic over the decades. The track is renowned for its European-style layout, featuring blind corners, high-speed straights, and rolling terrain, making it one of the most technically demanding circuits in North America.

  • 🏎 Historic & Classic Racing Series (VARAC, HMSA)
    🏎 Ferrari Challenge Canada
    🏎 Porsche GT3 Cup Canada
    🏎 Private Testing & High-Performance Driving Events

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Canadian Tire Motorsport Park

  • Location: Bowmanville, Ontario
    Track Type: Permanent Road Course
    Lap Length: 3.957 km (2.459 miles)
    Turns: 10

  • Canadian Tire Motorsport Park (formerly Mosport) is one of North America’s most iconic and challenging road courses. Opened in 1961, it has hosted Formula 1, Can-Am, IMSA, and NASCAR events, solidifying its reputation as a high-speed, high-stakes circuit. Known for its elevation changes and sweeping corners, CTMP demands skill and precision from drivers.

    Track site: Here

  • 🏎IMSA WeatherTech SportsCar Championship – Canada’s premier endurance race.


    🏎 NASCAR Pinty’s Series – Canada’s top stock car championship.


    🏎 Sports Car Championship Canada (FEL Motorsports) – GT and Touring Car action.


    🏎 Ontario Time Attack (OTA) – Precision lap-time battles.


    🏎 CASC Ontario Region Racing – Grassroots club racing and high-performance driving events.

Image of Toronto Motorsports park race track aka Cayuga

Toronto Motorsports Park (Cayuga)

  • Location: Cayuga, Ontario
    Track Type: Road Course & Drag Strip
    Lap Length: 2.8 km (1.74 miles)
    Turns: 12

  • Toronto Motorsports Park (TMP), commonly known as Cayuga, is Ontario’s go-to venue for drag racing and circuit events. Originally built as a drag racing facility, it later expanded to include a technical road course used for high-performance driving experiences, lapping days, and grassroots competition.

  • 🏎 CASC Ontario Region Road Racing & Time Attack
    🏎 Drag Racing Series & Street Car Shootouts
    🏎 Drifting & Time Attack Competitions
    🏎 High-Performance Track Days & Exotic Car Experiences

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Calabogie Motorsports Park

  • Location: Calabogie, Ontario
    Track Type: Permanent Road Course
    Lap Length: 5.05 km (3.14 miles)
    Turns: 20

  • Calabogie Motorsports Park is Canada’s longest road course, featuring technical corners, elevation changes, and scenic surroundings. Opened in 2006, it’s a premier venue for private testing, high-performance driving, and professional racing.

  • 🏎 FEL Motorsports – Radical Cup Canada & Sports Car Championship
    🏎 CASC Ontario Region Road Racing & Time Attack
    🏎 Ontario Time Attack (OTA)
    🏎 High-Performance Driving Events & Track Days

FAQ

  • We provide digital marketing solutions for all levels of motorsport, including Formula racing, GT & endurance series, local grassroots racing, and more.

  • We work with teams, individual drivers, sponsors, and racing organizations to enhance their online presence and sponsorship strategies.

  • We primarily build websites on Squarespace, Shopify, and WordPress, tailored for motorsport teams, drivers, and events.

  • We create professional sponsorship decks, digital proposals, and marketing strategies to attract and retain sponsors while ensuring measurable ROI.

  • Yes! Our race day content coverage includes live updates, social media posting, and sponsor engagement throughout the event.

  • We primarily focus on motorsports teams, racing organizations, and sponsors, but also work with brands and businesses involved in automotive, performance parts, and racing events.

  • Simply book a strategy session through our Contact Page, and we'll discuss the best way to enhance your motorsport marketing efforts.